April 2, 2015: Sports & Americana Auction
This lot is closed for bidding. Bidding ended on 4/2/2015
This was Post’s final effort during the 1960’s at competing with Topps for the hearts and minds of America’s youth. As it had in 1961-62 Post offered a complete set of 200 cards, with each individual card precariously printed on the back of the company’s vast armada of breakfast cereals. Typically found with varying degrees of poor craftsmanship with the family scissors, the individual cards can thus be highly treasured when found in uncut form like this, with six cards presented on each box back, along with a bit of company cheerleading about how to collect the complete set. The 1963 issue includes a handful of variations and a number of shortprints and other scarcities, making it the most difficult of the three offerings. This lot boasts four complete box backs totaling 24 different cards, with each of the backs having the same kind of erratic craftsmanship, but all six of the cards are intact and borders are not infringed by the cut. Here’s the lineup: No. 1, 12, 14, 33, 44, 46, 56, 64, 75, 76, 84, 85, 101 Cepeda, 112 McCovey, 113, 124, 125, 146, 158, 159, 167, 169 Banks, 177 and 193 Hodges.
1963 Post Cereal Box Backs With 24 Cards, Including Banks, McCovey, Cepeda (4)
Click above for larger image.